Broadcasters are faced with the challenge of seeking new ways to both entertain and  engage the viewer/listener, along with attracting sponsors…

Interactive Mobile Marketing can help!

After offering passive entertainment for decades, TV broadcast is quickly adopting a truly interactive platform for viewers and providing the means for them to indicate what they prefer, are thinking about or how they are feeling.

With Txtstation’s interactive mobile marketing platform, broadcasters and their sponsors now have a new and creative means of interacting with viewers to improve entertainment value and engagement dynamics, and ultimately drive brand recognition and marketing promotion effectiveness.

Through Txtstation’s HD graphics display technology and a broad range of real time interaction campaigns, viewers can become a part of the broadcast experience and sponsors can gain valuable consumer profile information. 

Txtstation’s broadcast interactive campaigns include:

• Real time voting/polling
• Txt-to-screen
• Integration with Chyron 
• On screen promotions such as sweepstakes, raffles and trivia contests

All with innovative and creative on-screen HD graphic images that catch the viewers attention and engage them to take action.

Txtstation’s backend CRM data collection and targeted marketing tools help broadcasters and sponsors to leverage the consumer data collection from various campaigns for personalized promotional offers. These “viewer intelligence centric” promotions can provide improved monetization and ongoing customer loyalty.